I am proposing a master plan of a 26 acre (1.4 million aq. ft.) development on top of the West Side Rail Yards near Midtown Manhattan. Midtown Manhattan in and of itself has a brand and I would like to design within it. The goal is to create a series of towers that specifically focus on anchoring the Highline as a destination all while enhancing the “New York Experience” of the surrounding context. The brand will be re-identifying the unused rail yards, due to its proximity to the highline, Javits Center, Pennsylvania Station, Madison Square Garden, the Hudson River, and is the intersection of the West Chelsea, Hell’s Kitchen Neighborhoods, and the Farley Corridor.
Vuono, Andrew, "Redefining Branding in Architecture: Case Study, Westside Railyards Development New York City, USA" (2009). Architecture Theses. Paper 33.