Document Type

Document

Comments

The Baptist Church in Warren requested assistance from Roger Williams University through the Community Partnerships Center in the form of a marketing strategy to increase awareness of the Church as an historical site.

The project was undertaken by the fall 2013 Marketing Principles Class. The course was administered online and this project represented a pilot test for incorporating a CPC project within an online course.

Abstract

Videos from nonprofits can feature “call-to-action” overlays to facilitate that action. Visitors can click on these overlays to visit the Church’s website. See the “YouTube Nonprofit Program” section to the right for more information about this option.