In an effort to seek coherence, continuity and connection in the communication discipline, this paper explores the issue of gender and culture within the field of public relations. This paper examines how gender affects the disciplinary detachment of public relations from the many communication disciplines. Secondary research that has emerged over the last 25 years is analyzed by discussing the feminization and perspectives of gender’s influence in the discipline of public relations. Future opportunities for both universities and the industry are explored, in order to help bridge the gap of detachment of public relations to that of similar disciplines.
"Public Relations: A role for women?,"
Proceedings of the New York State Communication Association: Vol. 2008
, Article 2.
Available at: http://docs.rwu.edu/nyscaproceedings/vol2008/iss1/2