In recent years, the frequency of social critics’ attacks upon our collective “loss of virtue” has heightened. Such attacks on our “failures” now occur so routinely that we often treat the message as so obvious that it need only be mentioned to be accepted. This book attacks that message, not so much for its content, as for its method of delivery. In other words, the author is setting out to attack not the message, but the messenger since the message “virtue” is too complicated for a person to fully understand.
Engvall, Robert P., "All that appears isn't necessarily so: morality, virtue, politics, and education" (1998). School of Justice Studies Faculty Papers. Paper 6.