Document Type



The Volvo Museum of Automotive History places people and product in direct physical contact. The visitor travels on a pace towards a closer personal relationship with the product understanding its history components and underlying generative concepts. Visitors will gain valuable information about Volvo’s products but they will not feel forced to purchase anything. They may later decide to purchase a Volvo because they have reached a total understanding of the product and recognize it as a logically optimal solution to a personal need.

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