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Specializing in “listicle” media and personality identification quizzes, BuzzFeed is enormously popular among college students. Audiences apply the identities they are ascribed through Buzzfeed quizzes to inform their communication within a discourse community, and as individual expression. This paper examines college students’ discourse that surrounds their use of BuzzFeed identity quizzes. The goal of this study is to understand how the consumption of these quizzes constructs personal identities and informs the communication of these identities.

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