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Business students, under the guidance of Joel Cooper, proposed a plan for an advertising campaign for the Visiting Nurses Services of Newport and Bristol County. They also reevaluated VNS's CPT and ICP-9/10 codes, which would allow the organization to work with insurance companies and lower costs to clients.


We came up with the idea of using a cost analysis to clearly demonstrate the advantage of home care vs. hospitalization. John Hopkins Bay view Medical Center conducted a study within their geriatrics unit to test their Hospital At Home program against typical on-site care at the hospital. The study was held over the course of 30 days involving hundreds of patients across three cities and the results were staggering. Not only was at home care 32% cheaper ($5,081 versus $7,480) but also overall customer satisfaction was significantly higher.