Bachelor of Arts in English
Margaret Case, Ph.D.
This thesis explores an important question in cultural studies: who bears the blame for harmful ideologies inherent in consumer culture? This thesis will use The Walt Disney Corporation's phenomenally popular princess product line (including eleven films and nearly 30,000 Disney Princess related products) as a case study. After identifying several potentially harmful patriarchal stereotypes in both the Disney films and even more disturbing patriarchal trends in its Disney Princess product line, this thesis will raise the issue of culpability for the proliferation of these oppressive stereotypes. Moreover, this analysis simultaneously reveals why and how audiences “buy into” culture.
Kayla, Sweeney, "The Princess Fantasy: Does Disney Poison Consumer Culture?" (2012). English Theses. 86.