Reassembling gender and nation in Kal Ho Na Ho
This book explores what the representation of women says about their positions in society, the factors that shape representation, and the roles that gender, race, class, ethnicity and sexual orientation play within the mediated portrayal of women." "Drawing primarily on qualitative textual analysis of film, reality TV, advertising, the news, children's programming, soap operas, TV drama, and more, this book situates the representation of women in popular culture along a continuum ranging from stereotypical portrayals that underscore women's bodies as pornographic spectacle to more positive and hopeful depictions. And it argues that the contemporary portrayals of women within popular culture are shaped by two major trends: the mainstreaming of pornography and its resultant hypersexualization of women and girls, and the commodification of those images for a global market.
Ram, A. (2008). Bollywood and globalization: Reassembling gender and nation in Kal Ho Na Ho. In M. Meyers (Ed.), (2nd Ed), Women in popular culture: Representation and meaning. NY, New York: Hampton Press.