The influences associated with the adoption of electronic business systems by purchasing professionals
Proceedings - Annual Meeting of the Decision Sciences Institute
Business organizations have steadily integrated electronic business systems within their technology infrastructure. Through the development of the EbTAM model, this research provides insight into the characteristics and behavior of customers who adopt electronic business technology. The model attempts to identify and explain the influences on the use of electronic business technology in a business context. The results of the study support the influence of subjective norms, self-efficacy, web skills, perceived ease of use and perceived usefulness on the behavioral intent to use technology. In addition, user behavior is also significantly influenced by the competitive and customer environment.
Sousa, K., & Ebrahimpour, M. (2003). The influences associated with the adoption of electronic business systems by purchasing professionals. Proceedings - Annual Meeting of the Decision Sciences Institute, 395-400. Retrieved from https://docs.rwu.edu/gsb_fp/165