Emic and etic perspectives are consequential for research because they impact the research process, the findings of a study, and the argument made by the researcher about the implications of these findings. Moreover, because the nature of ethnographic work involves the interpretation of cultures (Geertz, 1973), there is a responsibility on the part of the researcher to the culture being studied because the perspective the researcher takes impacts the knowledge produced about the cultural group that is studied.Contributors to this discussion represent a variety of research areas including rhetoric, library studies, family, media, and intercultural communication. Recurrant themes include awareness, bias avoidance, personal distance, appreciation of one's insider/ outsider status.

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