In an effort to enhance the typical semester-long class/client campaign partnership, students in COMM472 PR Research & Planning (a campaigns style course) partnered with their campus library as a “client” to communicate about on-campus diversity, equity and inclusion efforts. Throughout the semester, students researched, planned, implemented and measured campaigns to help make the library a more inclusive environment for students of diverse backgrounds. Students were introduced to and applied a variety of research methods and public relations theories to guide their strategy. In addition, students developed a greater understanding of the necessity of DEI both on-campus and in the field of public relations.
Rozelle, Arien and Smith, Nicole
"Communicating Diversity, Equity and Inclusion: A Public Relations Class/Client Partnership with a DEI Focus,"
Proceedings of the New York State Communication Association: Vol. 2022, Article 2.
Available at: https://docs.rwu.edu/nyscaproceedings/vol2022/iss1/2