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Abstract

Public apologia is one of the topics that most instructors teaching the introductory course in public relations will cover. What apologia is. How apologia is rhetorically and strategically communicated to publics. The effects of apologia. Using the Flipped Classroom model, this GIFT illustrates how students present effective crisis management responses on behalf of organizations that have had to deal with situations requiring such communication. The activity becomes a collective learning experience for the instructor and the students, alike.

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