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Abstract

Tech companies often use celebrities to facilitate adoption of new technologies, and they’re doing the same with AI. For example, Meta is employing celebrities to attract users to their AI products, not only to adopt the technology, but to provide the company data for testing and optimizing the products. Fan communities, such as Nicki Minaj’s Barbz, have also taken up AI technology as a new medium for fandom expression. This paper will explore the varying degrees of success of these applications of AI technology, while putting them in conversation with scholarship on images, celebrity, and fandom.

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