Abstract
This paper explores social media management careers through in-depth interviews with 10 social media managers, analyzed using organizational communication theories. The interviewees reveal gendered and age-specific labor dynamics of the profession, struggles with mental health and work-life balance, and difficulty attaining internal visibility and fair compensation within organizations.
Recommended Citation
Iorio, Gabrielle
(2026)
"Social Media Management: The Career That's Still Growing Up,"
Proceedings of the New York State Communication Association: Vol. 2025, Article 11.
Available at:
https://docs.rwu.edu/nyscaproceedings/vol2025/iss1/11