Document Type
Document
Abstract
When trying to get people to understand your message, you can use the Uses and Gratifications theory which talks about how people tend to pay attention when they are entertained, informed, their opinions get reinforced and they have a sense of belonging. Our message will get people to pay attention because the Alumni already have a sense of belonging to CPS, and it informs and reinforces their opinions about caring for their Alma mater. We will get Alumni to believe this message by holding events and other activities in which they can be a part of.
Recommended Citation
Robinson, Arnold, "Community Preparatory School: Alumni Relations Plan" (2014). Marketing and Communications. 2.
https://docs.rwu.edu/cpc_marketing/2
Included in
Advertising and Promotion Management Commons, Marketing Commons, Nonprofit Administration and Management Commons, Public Relations and Advertising Commons
Comments
Jolly Roger Public Relations (JRPR), a student run PR firm run through Roger Williams University, drafted an alumni relations plan for the Community Preparatory School in South Providence. This handbook shows JRPR's research and recommended best practices for reaching out to alumni for contributions, by creating more effective methods of communications.