Document Type



Communications students from Roger Williams University created a public relations plan for YouthBuild Providence. They worked with lead officials from the organization to research and recommend best practices to generate a positive public image, recruit new members and secure donations.


Understanding what incentives drive businesses to partner with non-profits, as well as understanding what media business owners will pay attention to can help our firm get YouthBuild Providence’s name and message in the correct places that will have a higher probability of being consumed by these higher level managers or small business owners. To get the message out correctly, we are going to leverage the use of social media and local media to push our message out to small businesses.