Document Type
Document
Abstract
Videos from nonprofits can feature “call-to-action” overlays to facilitate that action. Visitors can click on these overlays to visit the Church’s website. See the “YouTube Nonprofit Program” section to the right for more information about this option.
Recommended Citation
Robinson, Arnold, "The Baptist Church in Warren: Marketing Plan to Increase Public Awareness" (2013). Marketing and Communications. 5.
https://docs.rwu.edu/cpc_marketing/5
Included in
Advertising and Promotion Management Commons, Marketing Commons, Nonprofit Administration and Management Commons, Social Media Commons
Comments
The Baptist Church in Warren requested assistance from Roger Williams University through the Community Partnerships Center in the form of a marketing strategy to increase awareness of the Church as an historical site.
The project was undertaken by the fall 2013 Marketing Principles Class. The course was administered online and this project represented a pilot test for incorporating a CPC project within an online course.