Document Type

Thesis

Degree

Bachelor of Arts in English

Advisor

Margaret Case, Ph.D.

Abstract

Hidden within the fun-filled plot of Pixar's Toy Story series (1995 - 2010) is a representation of family values riddled with what Karl Marx dubs "false consciousness." The first film in the series introduces the idea that children should treat toys as family. As the series continues, however, this message subtly changes. Toys are no longer viewed as family; instead, they become mere objects, or commodities. By Toy Story 3, the neglect the toys face becomes so intense that the series ultimately undermines family values.

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