Title

Walt Disney and China: How Glocalization Shaped Shanghai Disneyland

Authors

Becca MacLellan, Roger Williams UniversityFollow

Document Type

Thesis

Comments

Bachelor of Arts

Thesis Advisor: Dr. Min Zhou

Abstract

This thesis applies the glocalization theory to a comparative study of the Disney theme parks in the United States and Shanghai, China. It argues that Walt Disney’s glocalization through integrating Chinese culture into the Shanghai Disney theme park brought commercial success to the company. Additionally, it also set up a good example for other businesses interested in global expansion.

Recommended Citation

MacLellan, Becca, "Walt Disney and China: How Glocalization Shaped Shanghai Disneyland" (2022). Modern Languages, Philosophy and Classics Theses. 2.
https://docs.rwu.edu/foreign_languages_theses/2