Title
The no loser impact of the world wide web on college students: Pedagogical instrument, promotional tool, and entertainment venue
Document Type
Article
Publication Title
Journal of Website Promotion
Publication Date
1-1-2005
Abstract
This research study was conducted to assess the impact of the World Wide Web as an educational instrument, promotional tool, and entertainment venue on college students. The results reflect a significant difference within gender, class, and major. Most notably, the results indicate that the acquisition of information (be it educational or promotional) represents the most important aspect of student web activity. Knowledge of this result should help quell some of the negative concerns of educators, provide additional fuel for promotional strategists, and also should serve to highlight the potential benefits to be derived by both parties from their pursuit of joint ventures. © 2005, Taylor & Francis Group, LLC. All rights reserved.
Volume
1
Issue
3
First Page
105
Last Page
114
DOI
10.1300/J238v01n03_08
Recommended Citation
Brackett, L., & Carr, B. (2005). The no loser impact of the world wide web on college students: Pedagogical instrument, promotional tool, and entertainment venue. Journal of Website Promotion, 1 (3), 105-114. https://doi.org/10.1300/J238v01n03_08
ISSN
15533611
E-ISSN
1553362X
