Title

The no loser impact of the world wide web on college students: Pedagogical instrument, promotional tool, and entertainment venue

Document Type

Article

Publication Title

Journal of Website Promotion

Publication Date

1-1-2005

Abstract

This research study was conducted to assess the impact of the World Wide Web as an educational instrument, promotional tool, and entertainment venue on college students. The results reflect a significant difference within gender, class, and major. Most notably, the results indicate that the acquisition of information (be it educational or promotional) represents the most important aspect of student web activity. Knowledge of this result should help quell some of the negative concerns of educators, provide additional fuel for promotional strategists, and also should serve to highlight the potential benefits to be derived by both parties from their pursuit of joint ventures. © 2005, Taylor & Francis Group, LLC. All rights reserved.

Volume

1

Issue

3

First Page

105

Last Page

114

DOI

10.1300/J238v01n03_08

ISSN

15533611

E-ISSN

1553362X

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