Social media consumer as digital avatar

Authors

Alladi Venkatesh, University of California, Irvine
Duygu Akdevelioglu, University of California, Irvine; Roger Williams UniversityFollow

Document Type

Article

Publication Title

Routledge Handbook on Consumption

Publication Date

2-10-2017

First Page

453

Last Page

465

DOI

10.4324/9781315675015

Recommended Citation

Venkatesh, A., & Akdevelioglu, D. (2017). Social media consumer as digital avatar. Routledge Handbook on Consumption, 453-465. https://doi.org/10.4324/9781315675015

ISBN

[9781317380900, 9781138939387]