The asymmetrical effects of emotional loneliness vs. social loneliness on consumers’ food preferences
Document Type
Article
Publication Title
Food Quality and Preference
Publication Date
1-1-2021
Abstract
Loneliness, or perceived isolation, has been shown to engender unhealthy food consumption and obesity. In this research, we present loneliness as a multi-faceted phenomenon, comprised of social loneliness (stemming from deprivation of a broad social network or group membership) and emotional loneliness (stemming from lack of an intimate emotional attachment). Across four experiments conducted in online and lab settings, we find that different types of loneliness have asymmetrical effects on individuals' food attitudes and actual consumption, mediated by self-regulation. The research has significant implications to public health, consumer well-being, and social campaigns
Volume
87
DOI
10.1016/j.foodqual.2020.104040
Recommended Citation
Saine, R., & Zhao, M. (2021). The asymmetrical effects of emotional loneliness vs. social loneliness on consumers’ food preferences. Food Quality and Preference, 87 https://doi.org/10.1016/j.foodqual.2020.104040
ISSN
09503293
