Night of the Living Dead as a metaphor for entrepreneurship Shelby Solomon

Document Type

Article

Publication Title

Annals of Entrepreneurship Education and Pedagogy - 2018

Publication Date

1-1-2018

Abstract

In macro-business classes, we often try to help our students recognize how abstract concepts from class unfold in many different contexts. If students are able to recognize concepts across contexts and levels of analysis, then they may have the opportunity to develop their entrepreneurial and strategic skills on routine basis. Movies can be a useful and engaging tool for helping students cultivate their ability to transfer class concepts into other contexts. In particular, the movie Night of the Living Dead can be used as a type of Rorschach ink blot test for challenging students to see abstract business metaphors.

First Page

346

Last Page

350

DOI

10.4337/9781788114950.00037

ISBN

9781788114950,9781788114943

Link to Full Text

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