Publication Date
Fall 2000
Recommended Citation
Jacoby, Jacob
(2000)
"It It Rational to Assume Consumer Rationality? Some Consumer Psychological Perspectives on Rational Choice Theory,"
Roger Williams University Law Review: Vol. 6:
Iss.
1, Article 5.
Available at:
https://docs.rwu.edu/rwu_LR/vol6/iss1/5
COinS
