Article Title
Publication Date
Fall 2000
Recommended Citation
Jacoby, Jacob
(2000)
"It It Rational to Assume Consumer Rationality? Some Consumer Psychological Perspectives on Rational Choice Theory,"
Roger Williams University Law Review: Vol. 6:
Iss.
1, Article 5.
Available at:
https://docs.rwu.edu/rwu_LR/vol6/iss1/5
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