Document Type



Roger Williams University students put together a public relations plan for the Community Preparatory School, to raise awareness of the school in Rhode Island and the surrounding area. Strategies they used for executing and succeeding in their objectives will include media outreach, collateral material dissemination and special events.


Community Prep sends out seasonal newsletters during fall, winter, spring, and summer of each year that promote recent activities in school, discuss recent events, profile important donors, and give updates on alumni’s successes. These newsletters are sent out in the mail, and are also accessible on Community Prep’s website. Each newsletter comes in one color, with black and white photographs, and has a readable and attractive layout. Email updates have similar information, but sometimes have embedded videos, and provide links to a site where donations can be made or tickets can be bought for future events.