An exploratory cross-cultural analysis of the values of materialism

Document Type

Article

Publication Title

Journal of International Consumer Marketing

Publication Date

5-8-2002

Abstract

Given the increasing importance of international business, marketers with an understanding of the values associated with materialism across cultures would operate with a significant competitive advantage. The current study explores the values affiliated with materialism held by 1, 009 respondents in four countries: Australia, France, Mexico and the United States. Results of the analysis indicate differences in the internal and external values associated with high and low-materialist between countries. Implications for marketing strategy are suggested. © 2002 by The Haworth Press, Inc. All rights reserved.

Volume

14

Issue

4

First Page

65

Last Page

89

DOI

10.1300/J046v14n04_05

ISSN

08961530

E-ISSN

15287068

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