An exploratory cross-cultural analysis of the values of materialism
Document Type
Article
Publication Title
Journal of International Consumer Marketing
Publication Date
5-8-2002
Abstract
Given the increasing importance of international business, marketers with an understanding of the values associated with materialism across cultures would operate with a significant competitive advantage. The current study explores the values affiliated with materialism held by 1, 009 respondents in four countries: Australia, France, Mexico and the United States. Results of the analysis indicate differences in the internal and external values associated with high and low-materialist between countries. Implications for marketing strategy are suggested. © 2002 by The Haworth Press, Inc. All rights reserved.
Volume
14
Issue
4
First Page
65
Last Page
89
DOI
10.1300/J046v14n04_05
Recommended Citation
Clarke, I., & Micken, K. (2002). An exploratory cross-cultural analysis of the values of materialism. Journal of International Consumer Marketing, 14 (4), 65-89. https://doi.org/10.1300/J046v14n04_05
ISSN
08961530
E-ISSN
15287068
