An exploratory cross-cultural analysis of the values of materialism
Journal of International Consumer Marketing
Given the increasing importance of international business, marketers with an understanding of the values associated with materialism across cultures would operate with a significant competitive advantage. The current study explores the values affiliated with materialism held by 1, 009 respondents in four countries: Australia, France, Mexico and the United States. Results of the analysis indicate differences in the internal and external values associated with high and low-materialist between countries. Implications for marketing strategy are suggested. © 2002 by The Haworth Press, Inc. All rights reserved.
Clarke, I., & Micken, K. (2002). An exploratory cross-cultural analysis of the values of materialism. Journal of International Consumer Marketing, 14 (4), 65-89. https://doi.org/10.1300/J046v14n04_05